Terms
What a team gets from Second Effort, what it pays, how a season closes, and what happens when a pass runs out. Written for coaches, not lawyers; the lawyer's version follows.
The service
Second Effort is a coach dashboard, a bench app for game day and a Practice Builder for a youth hockey team, run by Second Effort LLC of Buffalo, New York. A team signs up through its admin, who is responsible for the team's staff list and for what the team enters. Players and families do not have accounts.
The season pass
- A pass is per team, per season, never per coach. It runs August 1 to July 31 and includes the off-season: there is no summer fee and nothing monthly.
- In the off-season the planning tools stay open (practice plans, the drill bank, development notes, the calendar); the bench app and the feeds wait for the next season.
- No date closes a season. Playoffs, states, a late tournament: the coach keeps entering games and closes the season when it is done. A season left open closes when the next one starts.
- Renewal is "Start next season": pay for the new season and it opens with the roster carried over. Paid before July 31, there is no gap.
- Joining mid-season: the pass still ends on the following July 31. How the price is set for a mid-season join is being decided; the founding teams will be told before it applies.
What it costs
| Plan | A season | Founding (first 25 teams, held two seasons) |
|---|---|---|
| Bench: the bench app, Game Stats, Team Overview, Lines, Report Cards, The Little Things, the schedule | $199 | $125 |
| Team: everything in Bench plus the game-sheet, video and wearable feeds and the season download | $499 | $299 |
| Club: the club pages and one bill for the club; each team under it pays its own plan at 20% off | $299 flat, three or more teams | $149 |
Prices in US dollars. The founding price is for the first 25 teams, held for two seasons, paid up front. Until card payments arrive, founding teams are invoiced by hand and may pay by check or transfer. Nothing is charged automatically.
If a pass is not renewed
After July 31 without a renewal, the team's records stay readable until September 30, so an August season report can still be made. Nothing can be added in that time.
After September 30, Second Effort sends the team's admin one export (a spreadsheet and the PDFs) and removes the team's data, as the privacy page promises for players' records. A team that is not continuing may instead keep its past seasons readable on a small "keep it readable" plan (about $29 a season).
The 10-day playground
- A playground is a private copy of a made-up season for trying the apps. It lasts 10 days and can be extended twice, five days at a time, by asking.
- Nothing in a playground is real and nothing in it carries over; it is removed at its close. Only the sign-up record is kept.
- Playgrounds are limited in number; when they are all taken, a sign-up joins a line and is invited by email when a place opens.
Using it well
- Enter only your own team's records, and only what the team needs for coaching. Keep the staff list to the people who should see it, and remove anyone who leaves.
- Do not share a game-day helper code outside the bench; make a new one if it gets out.
- Do not try to reach another team's data, overload the service or copy it to resell. A team that does may be removed without refund.
What Second Effort promises, and what it does not
- The service is checked every night, backed up every night, and exported for each team every week. When something breaks, a fix is the priority and the owners say so.
- It is a small company's product, offered as it is. Second Effort does not promise it will never be down, and is not responsible for a lost game record or a decision made from the numbers. If the service is withdrawn, every team gets its export first.
- A refund is given for any unused season if Second Effort stops offering the service; otherwise a season pass is not refundable once the season has started.
- [The lawyer adds the governing-law, limitation-of-liability and dispute clauses here.]
Contact
Second Effort LLC · Buffalo, New York · hello@secondeffort.app. The privacy page says what is kept and who sees it.
Draft of October 9, 2026. Not yet in force.